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Marketing and Growth
Marketing and Growth


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Alex Norman
TechTO Co Founder & AngelList Canada Partner

This is hard to answer without more context. Who is your target market? What are you selling? What is the average price point. If you provide more details you will be get a better answer.

Without those insights, I would suggest that you focus on del... (More)

Jerry Mathew, MBA, BEng
Product Manager (Data + AI) - IBM Cloud

I would highly recommend that you identify the specific customer segment that you are targeting and position your product for them. For example, if you are in the early stages of the product, identify the drivers that would help attract early adopt... (More)

There is no panacea in marketing - Search to drive and delivery on intent is one; and Facebook is another.  But one of my smallest clients just did a killer program on radio that deliverey massive ROI..... 

What does your product - what problem does it solve?  Focus on that benefit.

Dont just aim for sales - learn to make your brand/product valueable and meaningful....products that deliver continue to be successful.  Get good advice.  Li... (More)

Lea Abboud
Growth & Community Manager at TechTO

I'm reading April Dunford's book on Positioning and she breaks it down into five components (plus an optional bonus component):

  1. Competitive alternatives. What customers would do if your solution didn't exist.
  2. Unique attributes. The features and capab... (More)
Amir GanjeiiTechToronto Member
Founder - Product Lead at

1- check their own search position for competitive keywords, like "SEO IN TORONTO"

2- ask for past project results and then do some keyword testing like case 1

3- Ask about their back-link creation strategy, do they have a network of trusted websites... (More)

Already mentioned previously but below are my favs:


  1. Anand's CBinsights.com19 newsletter
  2. Crunchbase Daily
  3. Verge for technology (not startup especially but they overlap)


Alex Norman
TechTO Co Founder & AngelList Canada Partner

Depends what you want to know / read about:

  1. TechToronto21 has a monthly email that highlights several great reads and podcasts
  2. First Round23 publishes great long form content on how to build your start-up. They cover everything from culture, to recruitin... (More)
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