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Marketing and Growth
Marketing and Growth


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Lea Abboud
Growth & Community Manager at TechTO

I'm reading April Dunford's book on Positioning and she breaks it down into five components (plus an optional bonus component):

  1. Competitive alternatives. What customers would do if your solution didn't exist.
  2. Unique attributes. The features and capabilities that you have... (More)
Amir GanjeiiTechToronto Member
Founder - Product Lead at

1- check their own search position for competitive keywords, like "SEO IN TORONTO"

2- ask for past project results and then do some keyword testing like case 1

3- Ask about their back-link creation strategy, do they have a network... (More)